Colour purple proves a winner

The colour purple is a winner for Bluebell Wood and Retford’s Stuart Dixon, because his branded car is helping to raise valuable funds for the children’s hospice.

Retired company director Stuart, who owns seven Jaguars, has made his Jaguar XK Sport Coupe the talk of the town by wrapping it in purple livery to match the charity’s colour.

Stuart, who will be taking his car to shows around the country over the next few months, has been given the blessing of Bluebell Wood families to include names of children and young adults supported by Bluebell Wood on the car.

Stuart said: “I bought my first Jaguar XK in 2012. I then added another in 2016, three more in 2017 and finally two more this year. I decided to wrap one of these in purple racing livery to match the Bluebell Wood colour.

“I’ve been fundraising for about 20 years and sharing it between eight charities, one of which is Bluebell Wood. When I decided to raise money by showing my cars, I chose just one charity and thought less fortunate children should be number one.

“I’ve been able to take my cars to county shows, country fairs and classic car days around the country, thanks to the help of several drivers and their families. Our first one this year was our best so far, and we’re going to lots more in the next few months. People can ride in the cars at some shows.

“I thought that having children’s names on the Jaguar would help to encourage people to give more. I also decided to cover the car in coloured discs and ask people to sponsor a sticker, sign it and stick it on. The feedback has been fabulous.

“Last week I was passing our local pub and some people were outside, talking and drinking. I pulled up, showed them the names on the car and sold £110 of stickers in about five minutes. I’m also thinking of other ways to raise money for Bluebell Wood. One idea is helping pupils to arrive in sensational style at their school prom by driving them there in return for a donation to Bluebell Wood.”

Melanie Rose, Community Fundraiser, Bluebell Wood, said: “We’re immensely grateful to Stuart for all his support. His car is certainly eye-catching and helps to raise awareness of the work Bluebell Wood does with families facing the toughest of times. All the money raised helps us to provide even more of the services our families need, from music therapy and sibling support groups to counselling and end of life treatment and care.”

If you’d like to see Stuart with his ‘Bluebell Wood Jaguar’ in 2018, he will be at the East Riding Country Fair, Driffield on 5 and 6 May, Retford Charter Day on 7 May, Nottinghamshire County Show, Newark on 12 and 13 May, Burghley House on 27 and 28 May, Hope Motor Show (Derbyshire) on 11 June, Lincolnshire County Show on 20 and 21 June, Jaguar Super Saturday, Coventry on 23 June, Derbyshire County Show on 24 June and Doncaster Classic Car and Bike Show on 1 July.

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