There was a riot of colour, of the purple variety, at Lakeside Village this month when the Doncaster shopping village took on a whole new vibrant shade for its charity of the year, Bluebell Wood Children’s Hospice.
Lakeside Village turned purple on Saturday 20 May and stayed that way for Children’s Hospice Week from 22-28 May to raise money for South Yorkshire’s only children’s hospice. The fundraiser was one of a year-long programme of events Lakeside Village is planning for the charity that supports children and young adults with life-shortening and life-threatening conditions.
During the week the whole centre, retailers’ windows and even staff themselves dressed in purple to support the hospice. Bluebell Wood fundraisers were at the centre on Saturday 20th with collection buckets and challenged steady-handed shoppers to take part in a ‘beat the bleep’ game, raising a fantastic £391 during the first day of colourful collecting.
Since Lakeside customers voted for Bluebell Wood to become the centre’s charity of the year in March, Lakeside has taken part in Bluebell Wood events and continues to raise thousands for the children’s hospice through its monthly Bag it for Bluebell Wood collections.
Centre manager John Magee and colleagues joined 3,500 people to run, jog and walk their way through five colour stations at Bluebell Wood’s 5k Colour Dash at Rother Valley at the end of April. Lakeside will be encouraging people to wear their wackiest shoes in support of Shoesday in June and Bluebell Wood fundraisers will be at the centre on 18 June when it holds a Strong Man event for Fathers’ Day.
Teams from Lakeside are also planning to take part in Bluebell Wood’s Dragon Boat Race in August and a soles-of-your-feet, heat-defying Fire Walk in November.
Lakeside’s monthly collection days for Bluebell Wood let customers take along bags of unwanted clothes, toys, books, CDs, or anything that could be re-sold or recycled to generate much needed funds for the hospice. Customers who donate receive a voucher for selected stores as a thank you. So far these collections have raised £14,000 for Bluebell Wood.
John Magee said: “We’re thrilled to have Bluebell Wood as Lakeside Village’s official charity of the year for 2017. I know their motto is ‘living with love and laughter’ and we’re certainly having lots of fun raising awareness of the fantastic work they do and helping them raise much needed funds so that families can make special memories together. We’re really looking forward to taking part in some amazing fundraising activities in the next few months and seeing our own initiatives come to life at Lakeside.”
David Hall, Corporate Fundraiser, Bluebell Wood: “We’re delighted that shoppers chose us as Lakeside Village’s charity of the year and really impressed at the number of fundraising events the centre has already taken to its heart. Every penny raised helps to make a big difference to families facing the toughest of times, enabling Bluebell Wood to offer a wide range of services to children and young adults both at the hospice and in family homes.”
Customers with a collection bag for Bluebell Wood can take these to the Bluebell Wood collection van near M&S Outlet from 10am to 3pm on 24 June, 29 July, 26 August, 30 September, 28 October or 25 November.